How to be VISIBLE in today’s fast-moving landscape





I just came back from a seasonal vacation in New York. The city is fascinating. It is constantly in movement; tourists and the New Yorkers walking through the blocks; a multitude of shops and  restaurants; lights and noise, as well as cultural visits to cater for everyone’s needs. The list is long!  
What I found amazing among this dense mass of people and lights (especially in Manhattan during the holiday season), is that despite the crowds, people you meet are courteous and take the time to engage with others.
New York has character. Everywhere you go and visit, possesses its own vibration and atmosphere.  
Something I remarked among this depth of people and diversity, is how businesses market themselves and how individuals make their own personal statement.
Times Square is an example of global corporate adverting with its' large digital screens and billboards. You cannot miss the brands present or what they are offering. Nearby you have Broadway, where each show largely and graphically advertises their presence.
Individuals that stood out among this omnipresent movement, where those who caught your eye. This could be for different reasons: unique in their way of dressing, a certain charisma, a smile, a preforming street artist. Unless you have something different, New York is probably one of the cities where you can most easily go unnoticed!
IF YOUR AIM IS TO CREATE VISIBILITY for future employment or possibly advertising your newly created company, YOU NEED TO FIND WAYS TO BE VISIBLE, TO THINK BIG AND TO STAND OUT FROM THE CROWD, IN ORDER TO ATTRACT AND GROW YOUR AUDIENCE.
For this you need to be creative, with a compelling message and offering and be willing to work hard to be the best in your domain!
To start with, Internet offers a free and global means of branding yourself. However, it should be used with good sense and caution. You should know your target audience; what interests them and the message you want to convey, all backed with an attractive and targeted content. Not forgetting, to be human and engaging in your approach.
The way forward is to find your unique offering, one which proposes a real solution to fill a need, and which makes you stand out from the CROWD.



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