Great leaders are also great communicators: Communicating during Coronavirus

We are living a difficult situation, which we were not prepared for.

For many, we have already spent over 50 days in confinement. Confinement does not represent the same feeling or consequences for all. Some are living this period of confinement well, others not. Those who are not and who are the majority, are often living in highly populated suburban areas, in small living spaces, with limited internet access, alone and often worried about the future.

This is where transparent, clear, well-intentioned, people communication comes into place during an unprecedented crisis. To communicate well during this period, we need to be clear, effective, well-meant and realistically optimistic in the message we are sending out; in order that the message is understood, applied, accepted and gives a certain hope for the future.

Since the start of this crisis, communication has been ambiguous, either on a global, local or work level.

In a working environment, communication and management are interlinked. A good manager should be a good communicator and well intentioned for their team.   If not, the message is not understood, badly interpreted and unaccepted, guidelines are not executed, and the company vision is lost.

If you are a great communicator, with a vision, project and ambition that is well intentioned for all, then this is the time to start putting into place your ideas for a better future workplace.

Those with great employee, corporate communication skills and empathy, have an opportunity to help others during this crisis and after. 

Copyright © 2021 All Rights Reserved


Photo: Jon Tyson - Unsplash




Reader Recommendations

"I enjoy reading your blog as it gives very useful information to people like me – working on restarting his/her professional life after a period of expatriation. Your useful tips help to deal with this situation in a stress-free mode and help to methodically face few challenges. I highly recommend Brid’s articles to anyone who knows they have to do something to find a new job, but they don’t know how to do it”.

"During a period of professional reorientation where I needed financing, I used the advice of Brid to write my Skills-Based CV. Thanks to her advice, my Skills-Based CV convinced the financing organization. I highly recommend her articles".

"As an expat myself coming to the end of my current contract and planning to return home to Ireland, I found the article "La Perle Rare", particularly helpful. I will soon be searching for job opportunities. Undoubtedly, I do have to distinguish myself from the crowd. Following the suggestions and advice given by Brid, with self-reflection I discovered that I have an abundance of highly developed soft skills. These are skills I had taken for granted for so long never thinking they would highlight my uniqueness to a potential employer. In the past, my focus was on my qualifications and work experience. Although this focus is important, there is room for self-promotion too. Now, I shall forge ahead with a renewed sense of myself and the confidence to promote my other strengths in interviews. Thank you, Brid. I strongly recommend Brid’s blog to expats who find themselves seeking new job opportunities “. Fiona

"Expatrié lors d’une mission de ma conjointe, j’ai rencontré Brid qui m’a beaucoup aidé et guidé afin de développer mes activités de coach running / renforcement musculaire et de sightrunning, en langue anglaise, en particulier sur mes supports de communication.

Je recommande vivement Brid pour son enthousiasme, son dynamisme et son professionnalisme". Frédéric

"Your content is very inspiring. It helped me a lot. Thank you." Emma

Contact form


Email *

Message *