Communication Skills: How to be more persuasive

The Art of Persuasion Hasn’t Changed in 2,000 Years

More than 2000 years ago, Aristotle outlined a formula on how to become a master of persuasion, in his work rhetoric: the ability to persuade, to change hearts and minds. This is perhaps the single greatest skill which will give you a competitive edge in the knowledge economy.

Watch this video from Harvard Business Review for clear and great tips on the art of persuasion based on Aristole's formula.

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