Communication Skills: How to be more persuasive

August 14, 2023

Communication Skills: How to be more persuasive

The Art of Persuasion Hasn’t Changed in 2,000 Years

More than 2000 years ago, Aristotle outlined a formula on how to become a master of persuasion, in his work rhetoric: the ability to persuade, to change hearts and minds. This is perhaps the single greatest skill which will give you a competitive edge in the knowledge economy.

Watch this video from Harvard Business Review for clear and great tips on the art of persuasion based on Aristole's formula.

https://youtu.be/cotZdapfbIc

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Brid Doherty-Appriou

Brid is a native English speaker, fluent in French, a graduate in both International Business Communication and in Instructional Design. She is also accredited (TEFL) to teach English as a foreign language. Her professional experience spans over 20 years in an international environment, working in CAC 40 communication groups and as a consultant in Executive Search.

Recommendations

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