Clickbait: Marketing lures on professional social media

November 28, 2023

Clickbait: Marketing lures on professional social media

The following is an example of an action type request on LinkedIn.

“If you'd like free access to this resource, please drop a comment below 👇”

PS: there are many different formulations, this is just a formulation type example of a click-bait.

Without thinking, you click “like” and reply directly to the post giving your personal email address to have access to the resource. By doing this, your email address is visible to others and open to phishing.

If it is too good to be true, think twice. You could be the bait! Ask yourself the following questions: do we know the person who is offering this? What is their expertise in this domain? Are they credible? Are we connected to them? Do they propose the possibility to DM them directly? Do they state there is no engagement on your part to follow up with a paid service?

If not, you should be thinking twice before replying and giving out your personal information. 😉

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Brid Doherty-Appriou

Brid is a native English speaker, fluent in French, a graduate in both International Business Communication and in Instructional Design. She is also accredited (TEFL) to teach English as a foreign language. Her professional experience spans over 20 years in an international environment, working in CAC 40 communication groups and as a consultant in Executive Search.

Recommendations

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"Your content is very inspiring. It helped me a lot. Thank you." Emma

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