Personal Identity: Sheep behaviour on social media

January 31, 2024

Personal Identity: Sheep behaviour on social media

Ask yourself this question:

Do you follow people on social media because they communicate well and brand themselves just as you would love to? They seem to lead a normal life while successfully managing a million-dollar business. They accompany their kids to school, cook dinner every night, and share photos of their family all together in paradisiacal locations. They have ventured into creating 10 companies; 9 out of 10 failed, but the last one emerged as the winner – a testament to the lessons learned and the tenacity exhibited in getting there.

And yet, as a sheep, you are influenced and find yourself following the crowd and succumbing to clickbait, subscribing to a monthly newsletter. You are now part of the flock where people adopt certain behaviours, beliefs, or choices simply because others are doing the same, like how a flock of sheep may move in unison.

A thought for 2024

What if you decided to develop and trace your own personal identity, to develop your own voice?

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Photo Pexels: Matthias Zommer

Brid Doherty-Appriou

Brid is a native English speaker, fluent in French, a graduate in both International Business Communication and in Instructional Design. She is also accredited (TEFL) to teach English as a foreign language. Her professional experience spans over 20 years in an international environment, working in CAC 40 communication groups and as a consultant in Executive Search.

Recommendations

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