How Social Media Platforms Shape Career Archetypes in a Tough Job Market

 


On business social networks such as LinkedIn, we often see recurring career archetypes:

the Hustler, always grinding for clients or opportunities,

the Corporate Monk, sharing wisdom and short “zen mantra” posts — brief, calming insights that float through the feed like digital incense (“stillness is also progress” … “slow is smooth, smooth is fast”),

the Inspirational Leader, reminding us to rise and shine.

It’s easy to laugh at them, roll our eyes, or even call them out. Some have built entire personas around criticising others (the “Window Gazers” or “Window Glazers”).

But here’s the question:
In today’s economy, where finding work, clients, or stability feels harder than ever, can we really blame people for trying?
For shaping themselves into recognizable personas, because that’s what LinkedIn and other social media algorithms seem to reward?

Maybe their posts aren’t just vanity. Maybe they’re survival strategies?

Instead of mocking these archetypes, shouldn’t we ask what it says about our systems, platforms, and culture that people have to play these roles to be noticed or succeed?

Behind every hustle post or zen mantra is often just a person trying to: land a job, grow their business, keep their career afloat. 

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Photo: Pexels: Norbert Kundrak

 


Brid is a native English speaker, fluent in French, a graduate in both International Business Communication and in Instructional Design. She is also accredited (TEFL) to teach English as a foreign language. Her professional experience spans over 20 years in an international environment, working in CAC 40 communication groups and as a consultant in Executive Search.