Velocity = Social media = The algorithm setting the pace.

February 24, 2026

Velocity = Social media = The algorithm setting the pace.

I catch myself falling into this trap on social media more often than I’d like, that is reacting faster than reflecting and I’m sure I’m not alone.

Scrolling. A post appears at the top of the feed and catches your eye. You click Like. Another post follows. And another.

Yet, if I’m honest, when was the last time I truly stopped to think about one of those posts I "liked" while sitting in the métro on my way to work?

When was the last time a post genuinely held my attention, felt original, made me reflect, or left me with new insight? To be honest, some did for several different reasons: true sincerity, real experts, not "mainstream", brought a fresh inspiration and perspective and not the last of one hundred posts on the same topic in the space of 24 hours. Nothing original!

Food for thought:

Are we still cultivating and sharing original ideas and real experience on social platforms or simply pleasing and reacting to the speed the algorithm sets?🤫

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Brid Doherty-Appriou

Brid is a native English speaker, fluent in French, a graduate in both International Business Communication and in Instructional Design. She is also accredited (TEFL) to teach English as a foreign language. Her professional experience spans over 20 years in an international environment, working in CAC 40 communication groups and as a consultant in Executive Search.

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